Product designer based in Brazil. Formerly at Nuvemshop & OLX.
Nuvemshop POS is the omnichannel point of sale for physical operations, integrated into the Nuvemshop ecosystem. I designed experiences for checkout, payments and store operations — including native Pix payments, multiple cash registers, camera-based barcode scanning and a customer-facing second screen.
BHub's finance operations still ran on manual processes that limited scale, operational efficiency and new revenue opportunities. I led the design of the accounts receivable experience, connecting finance operations, product and engineering into a digital billing flow with Pix and boleto charges — eliminating operational errors and cutting the billing SLA from 48 hours to 1 hour.
I designed the Shopping PAN homepage to convert shopping visitors into new PAN account holders, anchored by a promotional modal placed at the moment of highest attention and purchase intent. It highlighted the incentive to open an account — up to 9% cashback, access to over 300 partner stores, and a lowest-price guarantee — plus a preview of an upcoming automatic cashback payout feature.
At Zoom, the challenge was turning the price-comparison moment into an acquisition opportunity. I designed the Zoom Card landing page to capture qualified leads through paid media and direct traffic, with cashback and exclusive benefits as the core value proposition — prioritizing clarity, fast reading and prominent CTAs from the first form to signup confirmation.
I redesigned the Help Center with integrated login, smart search and contextual navigation — cutting CX tickets by 14% and eliminating 1,500 open cases in 3 days. Half of all self-service users solved their problem without opening a ticket. Along the way, I identified that unpublished listings caused 13% of the entire ticket volume, and shipped security improvements that reduced fraud friction.
Oi Mais Empresas is Oi's self-service app for corporate clients — invoices, bill tracking and support requests. Confusing login and password recovery flows were driving support tickets and user frustration right from the start. I redesigned the onboarding journey with a clearer, mobile-first experience aligned to Oi's brand, cutting support tickets and raising login success rates.